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Senior Director of Institutional Advancement and Public Relations.

Company: Sherman College of Chiropractic
Date Posted: November 22, 2017

Sherman College of Chiropractic is currently accepting resumes for a position of Senior Director of Institutional Advancement and Public Relations.  The following job description lists the responsibilities and requirements of the position.  Qualified applicants should submit their resumes and salary requirements in confidence to Mandy Smith, Director of Human Resources, at


Department:      Development and Institutional Advancement

Reports To:         Executive Vice President


FLSA Status         Level II (Exempt Administrative)

Role Description:

Reporting to the Executive Vice President, the Senior Director of Institutional Advancement and Public Relations is responsible for providing leadership and strategically managing the Division of Institutional Advancement and all of Sherman College’s fundraising programs, including the annual fund(s), endowed fund(s), scholarships, capital and major gift campaigns, planned giving, grant writing and gifts-in-kind. Additionally, the Senior Director of Institutional Advancement is responsible for managing and overseeing the offices of development, public relations, and advancement services.

The Senior Director maintains a substantial portfolio of at least 50 leadership giving prospects to provide critical coordination for efforts that combine annual and leadership giving to effectively contribute to Sherman’s long-term success and sustainability, as it relates to upgrading leadership gifts from donors. Work outside of the office is required in order to cultivate, solicit and recruit key donors and volunteers. The success of Annual Giving results from increasing both the level of participation and amount contributed by constituents each year, especially by its leadership donor pool ($5,000+) and the Senior Director must be capable of helping to establish and achieve these multiple goals on a yearly basis.

The Senior Director of Institutional Advancement is a key member of the College Community and provides support, guidance and management to staff and volunteers while working closely with faculty, administrators, students, and ambassadors of the college and others to cultivate relationships and garner financial support for the college.  The position will also serve on the Administrative Council and the Strategic Planning Committee 

Key Responsibilities:

  1. Management of the Institutional Advancement Division
    1. Produce adequate funds for current operations, special projects and capital growth
    2. Develop the annual Institutional Development Plan, working in concert with the current Administrative Council and Strategic Planning Committee.
    3. Develop an annual budget that is directly linked with the priorities of the division and the college.
    4. Communicate a broad understanding and awareness of Sherman College’s mission and programs.
    5. Represent the institutional development interest at the senior administrative level.
    6. Review annually the funds raised and develop strategies for increasing annual fundraising goals.
  2. Annual Fundraising
    1. Develop an annual plan, goals and reporting structure for all development activities for presentation to the President and the Board of Trustees.
    2. Oversee all fundraising activities and solicitation strategy for all constituents including foundations and major donors.
    3. Plan and implement strategic initiatives such as capital campaigns, major gift initiatives, or naming opportunities.
    4. Identify, cultivate, and steward donors either through direct solicitation or by facilitating the President, Executive Vice President, college leadership, board members or volunteers in securing the gifts directly.
  3. Alumni
    1. Attend Alumni Association meetings as necessary.
    2. Provide support for Alumni cultivation activities.
    3. Develop annual giving plan with team

 Management Responsibilities:

  1. Institutional Advancement Division
    1. Supervise, set direction and support goals for each office in the division including Development, Public Relations, and Advancement Services.
    2. Plan annual goals, objectives and calendar.
    3. Conduct annual performance reviews for the division staff.
    4. Prepare and administer IA Division budget.

Other Responsibilities:

  1. To lend enthusiastic support to college policies and to fellow co-workers particularly in the presence of students
  2. To participate in the annual Lyceum program
  3. To fulfill other duties as assigned by the Executive Vice President
  4. To demonstrate commitment to the mission of Sherman College, support the President and all Presidential Initiatives at all times

Essential knowledge and skills:

  1. Bachelor’s degree in business, marketing, public relations, communications, nonprofit management or related field.
  2. Experience in creating effective strategies for fundraising, marketing and promotional campaigns.
  3. Proven track record fundraising skills.
  4. Minimum five years previous experience in higher education grants and fundraising management preferred.
  5. Experience with and knowledge of fundraising CRM databases (preferably DonorPerfect).
  6. Excellent interpersonal and communication skills as well as experience in public speaking.
  7. Leadership – a demonstrated ability to lead people and get results through others.
  8. Management – the ability to organize and manage multiple priorities in a fast-paced environment.
  9. Ability to think critically and make informed decisions in a fast-paced environment.
  10. Strong team player
  11. Basic computer skills.

Preferred Knowledge and Skills:

  1. Master’s degree
  2. CFRE or similar certification
  3. Knowledge of chiropractic philosophy and education

Reporting to this position:         

Offices of Development, Public Relations, and Advancement Services

Physical demands and work environment:

Physical Demands: While performing the duties of this job, the employee is occasionally required to sit; use hands to finger, handle or feel objects or controls; reach with hands and arms; talk and hear.  Specific vision abilities required by the job include close vision, distance vision and the ability to adjust focus.

Work environment:  While performing the duties of this job the employee works in a controlled work environment and the noise level in the work environment is usually minimal. Ability to travel after traditional work hours or during weekends as needed.

General sign-off:  The employee is expected to adhere to all company policies and to act as a role model in the adherence to policies.