AFP Luncheon & Webinar - Using Neuroscience to Improve Your Fundraising Results
WHEN: December 7, 2017
TIME: 11:45am - 1:00pm
LOCATION: Phoenix Center's Lotte Beal Gibson Center for Excellence
130 Industrial Drive, Greenville, SC
Cost: $20 Member | $30 Non-Member
Join us on Thursday, December 7 for lunch and a webinar, "Using Neuroscience to Improve Your Fundraising Results" presented by Simone P. Joyaux, ACFRE. A working knowledge of recent neuroscience discoveries can help you raise more money. In fact, understanding consumer behavior can help you raise lots more money. This session explores some key principles that influence behavior – and how fundraisers can apply those principles to donors. Don’t worry! You don’t have to be a scientist to understand and use this stuff.
At the end of this session, participants will:
- Understand why neuroscience is so important to fundraisers
- Explore some really curious and interesting neuroscience facts
- Brainstorm how to apply these facts to your fundraising program
- Learn how to persuade and convince with neuroscience marketing
Simone P. Joyaux, ACFRE, Adv Dip is described as "one of the most thoughtful, provocative, and inspiring" leaders in the philanthropic sector. She's a consultant specializing in fundraising, governance, and strategic planning. She's an author: Keep Your Donors (co-authored with Tom Ahern), Strategic Fund Development (now in its 3rd edition), Firing Lousy Board Members. She presents all over the world and teaches in the Master's Program in Philanthropy and Development at Saint Mary's University of Minnesota.
This luncheon has been approved for one (1) CFRE Continuing Education point.
We look forward to seeing you there!